The first time I heard ‘sex sells’ was as a writer for Nigerian romance magazine, Hints, back in the day. We’d been aiming to push 25,000 copies a week to a continually diminishing reading audience, but the reading culture was then dying by the minute in Nigeria alongside morals and values. So we watched dismally as a huge bunch of our circulation came back to us every week.

Then something happened. And it was not a chance occurrence; it was perfectly orchestrated by us – the writers at the helm of affairs.  We did a story on a popular Nigerian actress and captioned it ‘SEX PUTS INI EDO IN TROUBLE’ because as luck would have it, the sultry starlet had abandoned location the week before for a quickie with an undisclosed bloke in a hotel, which got her banned from acting for a year. That edition exploded like London fireworks on New Year’s Eve! We even had to do a reprint before the week ran out. Needless to say, our circulation grew from strength to strength afterwards and hit a target we never dared to aim at, which made our boss, Dr Ibe Kachikwu so ecstatic he gave us mouth-watering bonuses. Sex had just begun to sell faster than hot cake!

So, if you had to choose between hot cake and sex, which would it be? I know many of you would fling the cake far away, after all, what can it really do for you except fill you with much-dreaded calories, yeah? On its part, sex has gone from being a secret to being the secret of success! Kim Kardashian chose sex and it has blown her larger than life. Sarah Jessica Parker’s name still resonates until today, nearly a decade after the finale of Sex and the City, because the series offered a graphic dissection of sex; it laid everything bare.

But where does sex end and where does common sense begin? This is a question we need to ask ourselves as we all struggle to fit this new key to success in our different locks.


Oh…and for more of my cheeky writing, search for my novel, Red Passport, which is currently ‘Top 3 book’ on Kindle.


Laura Tata Onuigbo xx

5 thoughts on “SEX, THE SECRET OF SUCCESS?

  1. Ezinma

    Sex indeed sells. Whether it’s of a child whereby some naively seek the male sex more than the female or sex in terms of a provocateur as in the case of the Kardashians. As they say, flaunt it if you have it.


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